Following a highly successful launch in China, the RayNeo Air 3s Pro AR glasses will begin their international rollout on August 26. The product’s performance in the domestic market reflects the growing global demand for premium, lightweight AR glasses engineered for daily entertainment and productivity.

Market Leadership in China

According to independent market research institutions RUNTO and CINNO Research, RayNeo led China’s online AR/AI smart glasses category in Q1 2025 with a 50% market share—more than twice that of the second-ranked brand.
During the 618 e-commerce festival, RayNeo maintained its leading position across both JD.com and Tmall. According to official retail data, RayNeo achieved a 52% market share and was the top-selling XR brand. The Air 3s Pro ranked as the #1 selling XR device across both platforms for the full campaign cycle.

Product Overview: RayNeo Air 3s Pro

The RayNeo Air 3s Pro is the newest entry in the RayNeo Air Series, designed for immersive visual entertainment in a compact, wearable form. It delivers meaningful upgrades in display performance and ergonomics, while remaining accessible to mainstream consumers.
Key product highlights include:
  • HueView™ 2.0 optical engine for improved clarity and reduced distortion
  • Tandem-structure OLED displays, similar to those used in the latest iPad Pro, enabling significantly enhanced peak brightness, color fidelity, and contrast
  • Marked brightness upgrade over the previous generation Air 3s, reinforcing Air 3s Pro as offering one of the best display experiences in the AR glasses category
  • Lightweight, ergonomic build for long-duration comfort
  • High compatibility with major devices, including smartphones, tablets, PCs, and new consoles such as the Switch 2, making it ideal for portable large-screen gaming and media consumption
The Air 3s Pro continues RayNeo’s mission to deliver high-quality, display-centric AR glasses at a mass-consumer price point, positioning it as one of the most affordable premium options in the market.

Sustained Product Momentum

The RayNeo Air Series experienced 160% year-over-year growth in Q1 2025, according to RUNTO, further strengthening RayNeo’s leadership in the AR category. The Air 3s Pro, a flagship of the line, has become a top performer in both domestic and cross-border channels since launch.

This growth has been supported by RayNeo’s fully integrated production capabilities. The company now operates its own dedicated AR glasses manufacturing facility, which is currently in active use. This ensures full control over production quality, speed, and cost—giving RayNeo a significant advantage as it scales globally.

This success reflects larger industry momentum. According to projections from CCTV Finance, China’s smart glasses shipments are expected to exceed 2.75 million units in 2025, representing 107% growth year-over-year.

Global Availability and Launch Programs

The RayNeo Air 3s Pro will be available globally starting August 26, with sales opening through official RayNeo online channels.
To support global launch, RayNeo is introducing several programs for early adopters and the broader XR community:
Preorder promotions will be announced via official channels closer to launch.

Looking Ahead

With a commanding market share in China and industry-recognized performance across display quality, brightness, and product design, the RayNeo Air 3s Pro is well-positioned for international success. As the AR category enters a phase of accelerated global adoption, RayNeo continues to lead through product innovation and consumer-centric accessibility.

The global launch of the Air 3s Pro on August 26 marks the next step in delivering world-class AR experiences to everyday users.

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